Assist in the creation of project narratives, stories, and channels to engage organizational audiences
Identify emerging communication technologies, techniques and tactics to ensure that project goals and objectives are on the forefront of organizational engagement.
Design calls to action
Manage governance structure for internal messaging and channels, ensuring consistent tone and delivery of all internal client messages.
Creatively translate messaging to broader audiences. Develop tactics for consumer-centric, strategy of creating brand loyalty amongst stakeholders and targets.
Lead and execute strategies to leverage internally and externally focused events to achieve organizational objectives focused communication and branding strategy
High degree of independence and resourcefulness experience balancing multiple projects, prioritizing responsibilities and meeting deliverable dates with limited supervision.
Knowledge of campaign performance analysis to drive continuous improvement.
Experience in solution design, development and technical consulting through tight collaboration between business and IT teams.
Experience with lifecycle and/or customer-facing marketing programs.
+ Ensure proper HTML presentation and the quality of all outbound campaigns on desktop and mobile.
+ Deliver insight and research for optimizing communication programs; customer journey mapping, cross-sell campaign strategies, personalization, and A/B testing.
+ Leverage campaign results, analytics and direct marketing best practices to optimize communications for key performance metrics.
SEO/SEM/CRO, Marketing Automation and related tools
+ Manage global Search Engine Optimization & Marketing (SEO/SEM) strategy, lead SEO optimization. Feedback loops. Agile marketing strategies
+ Define a Conversion Rate Optimization (CRO) strategy and collaborate with regional business units to build, apply best practices and execute a roadmap with standard industry benchmarks.
+ Collaborate with stakeholders to enhance digital engagements, including providing strategic counsel and best practices for demand generation activities through SEO/SEM, social/mobile, and other innovative digital strategies.