Some communication firms use a one and done approach to data. Our data expertise serves non-profits, business and civic organizations. Helping our clients connect quicker meeting targets at the pinnacle of their interaction with our clients brand.
Element of Analysis
Predictive
Built on individual engagement data points of overall traffic This low-level prediction allows The Orbit Group to install predictive modeling using engineering and machine learning algorithms
Engagement
Enables The Orbit Group to comb scored data sets representations/patterns for an accurate high-level prediction.
Scoring
We produce a signal between -1 and +1 for a particular location and time frame.
A collection of data points helps form insights while monitoring or predicting the outcome of an event.
Filtering
Essential for better quality data. Removing outliers and white data noise with precision. Allowing your brand to hit your target with speed and frequency